Clik here to view.
América Latina, ¿puede ser una marca?
Hace 25 años, cuando nacía América Economía, no existían ni Google, ni Amazon, ni iPhone, ni Facebook, ni muchas otras marcas que hoy conviven a diario con nosotros. Estos negocios han crecido gracias...
View ArticleClik here to view.
Can Latin America be a brand?
25 years ago, when America Economía magazine was born, there was neither Google or Amazon, or iPhone, or Facebook, and many other brands that we use on a daily basis. These businesses have grown thanks...
View ArticleClik here to view.
Learnings from our CBI: Building country brands
For FutureBrand methodology, brands are the result of the sum of reputation and identity. Reputation is the consequence of the brand promise and its proper compliance, integrated with brand pillars,...
View ArticleClik here to view.
How To Use Your Country Brand
A very specific discipline within branding in general, country branding has already become a widely known one. Considered by many as the ultimate expression of a brand, a country brand should ideally...
View Article
